Dana Endundo Ferreira

CEO & Founder

Former Citibank, The bank of NY Mellon,

MA. In Economics, MBA - Columbia Business School. 

Sotheby’s Institute of Art & MoMA.



Born in Kinshasa, DRC and raised between DRC and Belgium, I developed a passion for art from a young age as I was raised by parents who taught me the love of art and how important it is to support artists and culture. I grew up surrounded by beautiful African art. 


As I grew up, I started collecting myself. It has always been clear to me that there is immense talent and creativity in Africa, but it wasn’t really valued or talked about and lacked exposure. 

Then, after 14 years of a career in Marketing and Digital Strategy for Fortune 100 companies and startups across 4 continents and 8 countries, I wanted to do something I was passionate about and where I could best utilize my skills. 

That’s how the idea of Pavillon54 was born. The idea of combining my business and international background with my passion for art and African heritage was the perfect match.