CEO and Founder | Pavillon54 - Dana Endundo Ferreira

CEO & Founder
Dana, an esteemed executive with 20 years of experience, merges a profound passion for African art with her expansive Marketing and Digital Strategy expertise.
 
Raised between the Democratic Republic of Congo and Belgium, a familial legacy of art appreciation and cultural patronage enriched her early years. This passion flourished into a commitment to spotlight Africa's rich yet often-overlooked creativity and talent through Pavillon 54.
 
As the visionary founder and CEO of Pavillon 54 Limited, Dana has pioneered a groundbreaking digital platform that amplifies the essence of modern and contemporary art from Africa and its Diaspora to a global audience. With a robust portfolio of curated artworks, artists, and galleries, her leadership has propelled Pavillon 54 to achieve remarkably impressive organic revenue growth and a vibrant digital presence, transforming it into a global community for art lovers and collectors.
 
Before Pavillon 54, Dana's astute leadership and global business acumen were pivotal in scaling operations for Fortune 100 companies and startups across diverse markets. Her profound understanding of market dynamics is demonstrated in her strategic positions across the Financial Services, Fintech, and MarTech sectors. Her tenure at prestigious institutions like Citibank and the Bank of NY Mellon honed her ability to spearhead innovative digital transformations that led to substantial revenue growth and an expanded digital footprint.
 
Dana’s expertise is built upon a solid educational foundation with a master’s in economics and an MBA from Columbia Business School, complemented by specialized courses in art from Sotheby’s Institute and MoMA. Fluency in five languages and a global living experience highlight her versatility and ability to connect with diverse stakeholders.
 
Dana embodies the rare blend of strategic thinking, cultural sensitivity, and the entrepreneurial spirit needed to lead and innovate in today's global market. Her dedication to advancing cultural understanding through strategic business initiatives positions her as a paragon of leadership in the intersecting realms of art and commerce.