Pavillon 54 is built around the idea of broadening access to African arts & cultures on a global scale. A place where everybody can discover and learn about the beauty of Modern and Contemporary Art from Africa and its diaspora and have the opportunity to invest in it. This will translate into economic, social and cultural value for African artists and communities.
We promote a positive image that can be an important source of esteem, community cohesion, and political stability. We want Africans and afro-descendants worldwide to value their creativity, be proud of their heritage and start collecting. We don’t want what happened to traditional art, where 95% of Africa’s cultural heritage is held outside the continent, to happen with contemporary art.
Exciting challenges lie ahead—new art, countries, technologies, and businesses. Guided by our five core values, we’ll meet these challenges creatively and with the support of our global community.
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Diversity
Our brand showcases African heritage and diversity in all forms within the art industry. We want to empower a generation of proud and uninhibited African communities through art.
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Excellency
We’re obsessed with customer experience and we want everything we do to be a reference in the industry. We offer very high-quality standards and by building strong relationships and an excellent reputation. We work toward a vision for a better world.
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Forward thinking & Trend-setting
The world is constantly changing and evolving so we’re always looking forward. We’re not afraid to break the status quo and leverage the newest technology to build an ecosystem that improves the way we discover, promote, experience, buy and sell art. We track trends and position ourselves at the leading edge of a constantly changing industry.
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Inclusion & Collaboration
Pavillon 54 connects and brings in one place the key players of the African art industry. We believe in inclusion and collaboration to build a sustainable African market and make it a cornerstone of the global art market, and we lead the way.
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Passion
About Africa, about art and creativity, about our brand, about our values, about our customers and partners. We are passionate about what we do, our mission