If you've been following our exploration of art collection management, you know that being the guardian of art is no ordinary task. In a previous article, we delved deep into the nuances of art collection management, shedding light on its pivotal role in safeguarding cultural heritage and nurturing artistic legacies for generations to come.
Now, we're bringing you a closer look at Capital Art. In collaboration with Pavillon 54, we're excited to share that our readers can unlock exclusive discounts when subscribing to Capital Art's African art collection management services. So, if you're passionate about preserving your collection, read on and discover how Capital Art is transforming the way we perceive and manage art in the digital age.
What is Capital Art?
Capital Art is a subscription-based art collection management service that's all about empowering art collectors. It's the first platform focused on African art, keeping collectors in the loop on the estimated values of their treasures.
In the dynamic intersection of art and technology, Capital Art, led by the visionary founder Karabo Morule, emerges not merely as a platform but as a catalyst in transforming the narrative of art collecting. This innovative art-tech company seeks to redefine the way we perceive and manage art collections, placing a special emphasis on the journey of every collector, from novices acquiring their first piece to seasoned connoisseurs amassing a myriad of artworks.
Karabo Morule, Founder of Capital Art. Image courtesy of Karabo Morule
Why is collection management important for African art?
Over the past decade, there has been a notable surge in interest and growth in the popularity of modern and contemporary African art. Collectors, art enthusiasts, and investors alike have increasingly recognised the cultural significance and artistic brilliance emanating from the continent, and the importance of African art conservation and management. However, Capital Art identifies a critical gap in maximising the value of these artworks — inefficient portfolio management.
“In the art ecosystems in the Global North, the value of investing in art for the long term is clearer than it is in the Global South. Art collectors have a significant role to play in increasing the prevalence of art collection practices, such as collection management, to correct the financial value of the artworks, in particular those from the Global South, at a higher level than where they are valued currently,” says Karabo Morule. She elaborates further, ”That is why we believe that when all artworks from all geographies are fairly valued in the global art market, we will be a more inclusive society.”
What are the key features of Capital Art?
The platform's core features encompass art collection management, providing a comprehensive system for cataloging and organising African art pieces. This functionality extends to estimating the current values of the artworks, offering collectors regular insights into the fluctuations of their portfolios. Additionally, the platform generates detailed collection reports, enabling users to analyse trends, track acquisitions, and make informed decisions about their collections' future.
Capital Art features. Image courtesy of Capital Art
Packages that evolve with your art collection
At the heart of Capital Art's philosophy is the recognition that a person begins their journey as a collector with the acquisition of their inaugural artwork. To honour this pivotal moment, Capital Art offers a Starter Collector package, and remarkably, it starts at no cost. This package allows individuals to record the details of up to three artworks, laying the foundation for a lifelong relationship between the collector and their collection.
"At Capital Art, we consider a person a collector from the moment they acquire their first artwork—whether you own a few works or have tens to hundreds of artworks in your collection. For this reason, our packages start from free for the Starter Collector package, which enables one to record the details of up to three artworks," says Morule.
Premium Package Gallery. Image courtesy of Capital Art
Capital Art's packages cater to a spectrum of collectors, acknowledging that needs evolve with the growth of a collection. The pricing structure, outlined on their website, accommodates various levels of engagement, offering flexibility to collectors based in South Africa, the United States, Nigeria, and beyond.
For those who seek a more hands-on approach to their collections, Capital Art's Premium- and Pro Collector packages open avenues to add team members and assistants. This feature proves invaluable for individuals juggling busy schedules or collaborating with art advisors and curators. It ensures that even the most extensive collections can be diligently managed and updated without compromising the quality of care.
Maintaining and increasing the value of your art collection
Why the emphasis on recording details? Capital Art understands that saving the specifics of each artwork is not merely a mundane task but a crucial step in preserving future value. Whether the intention is to pass down the collection to the next generation, engage in philanthropy, or consider selling artworks in the future, the meticulous preservation of details becomes paramount.
Image Courtesy of Capital Art
Morule emphasises that, as a collector and a patron, individuals are best positioned to gather and safeguard key details about an artist, especially those whose biographies might not be formally recorded elsewhere. Capital Art empowers collectors to become archivists of their own narratives, adding depth and context to their collections. The impulse behind Capital Art is to prevent the relegation of modern and contemporary artworks from Africa and other under-represented regions to mere artefacts over time. Capital Art, together with Pavillon 54, seek to instil in collectors the conviction that their collections hold long-term value, fostering an appreciation that extends beyond trends and market fluctuations, and safeguarding African artistic legacy.
Capital Art's global reach extends beyond individual collectors to include institutional collectors. Institutions can leverage the platform to enable their art collection management teams to track the artworks in their collection, especially given that at any one time, artworks can be in storage, on loan, or be moved around the various locations where the institution makes the works available for viewing.
Conclusion
In an era where the digital landscape reshapes industries, Capital Art stands at the forefront, bridging the traditional realm of art collecting with the efficiency and innovation of technology. As the art world continues to evolve, Capital Art invites collectors to not only acquire artworks but to actively participate in shaping the narrative of their collections. With a spectrum of packages tailored to diverse needs, Capital Art empowers collectors to become the custodians of their artistic legacies.
Private Collection. Image courtesy of Pavillon54
Through Pavillon 54’s exclusive partnership with Capital Art, we are pleased to offer our readers a 10% discount on any semi-annual payment made for a subscription package or an additional 5% discount on an annual plan that you subscribe to - Note that annual plans are also already at a 20% discount on semi-annual plans. This special offer is designed for Pavillon 54 followers who aspire to become the custodians of their artistic legacies.
Don't miss out on this opportunity to redefine your art collecting journey and master African art collection management. Visit our collaborative page to sign up and claim your exclusive discount. Pavillon 54 and Capital Art empowers you to not only acquire artworks but to preserve and enhance their value over time. Join us in bridging the traditional realm of art collecting with the efficiency and innovation of technology. Your collection deserves the best, and Pavillon 54 and Capital Art are here to guide you on this journey.