Fundamentals of Art

Pavillon 54’s magazine is a space for discovery, learnings and dialogue on Modern and Contemporary Art from Africa and its diaspora. Through articles, interviews, editorial coverage, videos, exhibitions and experiences, the Pavillon 54 community will learn, be informed and involved in current events in the African art world.

  • Ayana V. Jackson 'Black Rice' (2019)
    Ayana V. Jackson 'Black Rice' (2019)

    What does the notion of ‘contemporary African art’ refer to today? We have previously published an article on the subject, but now we invite you to consider it from a socio-cultural and collective perspective. What is at stake when we frame or understand contemporary art practices within this concept? Undergoing relevant criticism, this notion still identifies a broad set of practices that have in common their concern to transcend the (danger of a) single story about ‘Africa’ so ingrained in popular culture, and to amend art history canons. Contemporary African art has always been a matter of its time, running parallel with the emancipation drive/calls of a post-colonial generation, refusing to be defined by the weight of the colonial legacy or understood through colonial readings. As such, it is in constant evolution and reflects the hopes and scenarios of a creative community that relates to Africa and its diaspora.

  • © The Johannesburg Station Panels at Rupert Art Foundation by JH Pierneef
    © The Johannesburg Station Panels at Rupert Art Foundation by JH Pierneef

    To navigate the history of art of a complex, multifaceted and multicultural continent as Africa, especially if you just got passionate about it, can seem like an overwhelming maze. But no worries, we are here to help you. Follow our series of “Artists you should know or watch” in each country, and you could soon almost sound like an expert!


    South Africa has always been one of the continent’s most established art markets. Nowadays, the country continuously flourishes with emerging artists and has a lively scene for galleries, exhibitions spaces, art fairs and auction houses. But what about its artistic roots? From Colonial art, where white South African artists portrayed what was seen as ‘the New World’, spanning throughout the 20th Century and the impact of African forms, and finally getting to the emerging of black artists, South African history of art is surely complex and multilayered, as the country itself.

  • 7 Established Nigerian Artists You Should Know

    Art scene in Nigeria - Country Focus
    Ben Enwonwu's 'Christine' on view at Sotheby's on October 12, 2019, in London, England. Tristan Fewings/Getty Images for Sotheby's
    Ben Enwonwu's 'Christine' on view at Sotheby's on October 12, 2019, in London, England. Tristan Fewings/Getty Images for Sotheby's

    To navigate the history of art of a complex, multifaceted and multicultural continent as Africa, especially if you just got passionate about it, can seem like an overwhelming maze. But no worries, we are here to help you. Follow our series of “Artists you should know or watch” in each country, and you could soon almost sound like an expert!

     

    In the past decade, Nigeria's art scene has gained independence and global recognition and has flourished, leading to a renewed interest in modern and contemporary art in the country.  Here we list just 7 of Nigeria's most influential artists that one should know, this list is not exhaustive and could probably include many more artists. But we hope it will  inspire you to research more about this lively and booming art scene!

  • Ramesh Shukla's 50 Years United at Art Dubai 2021, Courtesy of Art Dubai.
    Ramesh Shukla's 50 Years United at Art Dubai 2021, Courtesy of Art Dubai.

    Art world professionals and connoisseurs wait with bated breath for the annual Art Basel x UBS Art Market report each year. This report, one of the most comprehensive in the industry, provides a full assessment of the market’s performance of the previous year, allowing businesses to analyse the current state of the market, and plan accordingly for the years ahead.

     

    But with such an in-depth document, which covers statistics from art dealer sales, auction house performance, art fairs, online sales and more, it can be time-consuming to read the full report and extract the most essential information. We’ve summarised the key takeaways from the Art Market Report 2021, and have also highlighted some of the key impacts on the African art market from the year 2020.

  • One of the galleries open on First Thursday, downtown Cape Town © travel.sapeople
    One of the galleries open on First Thursday, downtown Cape Town © travel.sapeople

    One of Pavillon 54’s favourite things to do is to physically visit and scope out the artistic scene in various countries in Africa. This has been hard to achieve during the pandemic, however we fortunately managed to visit South Africa recently, and have already compiled a list of the 7 emerging artists to watch there. In this next instalment of our series on the art scene in South Africa, we highlight the 7 top art destinations in South Africa that every art lover has to experience.

  • Victoria Rogers for CULTURED MAGAZINE [1] © CHRIS WAGGONER
    Victoria Rogers for CULTURED MAGAZINE [1] © CHRIS WAGGONER

    One of the biggest misconceptions about collecting art is that you must be very wealthy to do so. However, this is simply not the case, as there are plenty of emerging artists and art markets to invest in at affordable prices. Art from Africa and its diaspora is one such example, as its market is still developing rapidly. Collectors can obtain artworks of great quality and investment value at lower prices, and therefore not only contribute to the growth of an incredible movement of artists, but also add an artwork to their collections that is expected to grow in value.

     

    But diving into the art world and the art market can be a mammoth task. What are the best ways to begin your forays into the art world without breaking the bank, and where can you start? We list some of our top tips for starting an art collection on a budget.

  • Art Styles

    An Introduction to Popular African Art
    Amoako Boafo's Aurore Iradukunda, 2020
    Amoako Boafo's Aurore Iradukunda, 2020

    Art historians and artists of African descent have long highlighted the platitudes of the term ‘African art’. Typically, in the canon of art history, African art has been reduced to masks, votive figures, weapons or tapestries. However, curators, African art historians, and creators have been fighting against this one-dimensional view of African cultural output, in the aims of presenting a diverse and rich African arts scene, as variegated and unique as there are as many countries on the continent.

     

    Here at Pavillon54, one of our main missions is also to educate and promote the incredible assortment of artistic styles and techniques that can be found in modern and contemporary African art. We’ve highlighted seven popular art styles that are worldwide and universal, already well-integrated in the art historical canon, but here we are presenting it with a unique African twist. How have modern and contemporary African artists contributed to these popular artistic movements, and who are the key players? Read on to discover more!

  • The 99 Series, Part 7, 2013 © Aida Muluneh
    The 99 Series, Part 7, 2013 © Aida Muluneh

    The term ‘print’ can often give the impression of a cheap, mass-produced printed piece of paper that doesn’t have much value. However, did you know that some of the most expensive prints by Edvard Munch and Pablo Picasso have exceeded a value of millions of pounds? This misunderstood medium has great value in the art market, but when you begin to collect photography or artist prints, there is essential information that should be kept in mind, in order to understand the long-term value of the artwork. There is a lot of specific terminology and factors that may be encountered when trying to acquire such a work, such as ‘limited edition’, an extension to an edition, the number of works in the series, and what this can mean for the value of these prints. Here at Pavillon54, we represent some incredible African photographers and work only with limited edition prints. So, what does this mean for a collector when acquiring a limited-edition print via Pavillon54?

  • What is Cultural Appropriation and its Relation to African Art?

    If you look at certain industries and social media in the past few years, ‘cultural appropriation’ seems to have become a hot topic, particularly in the fashion and music spheres. For all the talk of cultural appropriation, however, it is difficult to pinpoint what exactly cultural appropriation is, and how it can affect everything from the African art market to our individual, day-to-day lives.

  • Why Pavillon 54?

    A word from Dana Endundo Ferreira, Founder of Pavillon 54, about building the global technology platform for African creativity
    by Dana Endundo Ferreira
    Dana Endundo Ferreira, CEO & Founder @ Pavillon54
    Dana Endundo Ferreira, CEO & Founder @ Pavillon54

    A word from Dana Endundo Ferreira, Founder of Pavillon 54, about building the global technology platform for African creativity

     

  • What to know when buying art?

    5 Questions to Ask Yourself when Buying Art
    What to know when buying art?

    The possibilities of buying art grow ever more abundant. Indeed, these days, the dual-swoop of new, innovative digital art galleries and the increasing trend in the wealthy investing in art means that the art market is booming, particularly online. Among those using online platforms are wealthy millennials, many of whom are first-time buyers. If you count yourself among those who are interested in acquiring art for the first time, there are a few important questions to ask yourself before you make that big purchase. Below we’ve listed what to know when buying art, including some of the most important factors to consider.