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It is undeniable: online art sales continue to grow. According to the ‘Hiscox online art trade report 2018’, the amount of art bought online has shown consistent growth over the past five years, although admittedly the rate of growth has decreased. This consistent increase in the online art market demonstrates that digital means of buying and selling art are becoming more prolific, thereby opening new modes of buying and selling to different demographics and countries, such as the growing wealthy class in Africa. However, the lull in the rate of growth reveals some reservations about the uncertain future of the online art market. This can largely be attributed to a recent surge of debate surrounding new modes of technology being introduced into the art industry, and the disagreement about what could result. Amongst these new technologies, blockchain appears to be the most divisive by far.